The Happy Egg Company: Get #FlockingHappy about Hen Welfare

The happy egg co. is the leading humanely produced, free range egg brand so it seemed only natural that we would want to instigate a nationwide call to action in support of hen welfare. In tandem with TV Host and best-selling author, Ross Mathews, we have launched the #FlockingHappy pledge to encourage everyone to make more humane, informed purchasing decisions when buying eggs. In fact, for every signature supporting the #FlockingHappy pledge, we’ll happily donate $1 – and up to $25,000 – to Compassion in World Farming, a leader in farm animal welfare, and humane and sustainable food production.

“Everyone knows I have a soft spot for animals and want to see all animals treated with the best care. The happy egg co. girls are like me – they enjoy the sun, socializing and having a good time just doing what they do naturally. These hens are living the high life on the farm and I’m so Flocking Happy to participate in a movement that makes it easy for people to support happier living conditions for hens.”

Ross Mathews

True Free Range is very important to us – it’s built on the idea that egg-laying hens, with 30-inch wingspans, should be allowed abundant space to stretch, forage and spend their days. We believe in it so much that the happy egg co. provides their hens’ with outdoor access each and every day on acres of pasture equivalent in size to six football fields.

“The unfortunate reality is the majority of eggs still come from hens that live indoors their entire lives with 85% of them confined in cages no bigger than an iPad. Americans care about how their food is sourced and we know that the humane treatment of animals is a priority. By launching the #FlockingHappy pledge, we want to inform consumers that individual purchasing decisions can make a huge impact on enhancing the lives of farm animals.”

Jen Danby, the Chief Marketing Officer of the happy egg co.

The happy egg co. has partnered with Care2 and the internationally recognized Compassion in World Farming. Founded more than 40 years ago, Compassion in World Farming, believes that farms animals do not need to suffer and are committed to peacefully finding a better way than intensive housing systems for hens. With its $25,000 donation, the happy egg co. aims to further support Compassion in World Farming’s initiative to raise the bar on the living conditions for farm animals.

“The money will be used towards Compassion’s innovative U.S. work to drive positive change from within the food industry itself. The happy egg co.’s contribution to the U.S. program will help towards transforming public attitudes and corporate policy in food and farming, directly resulting in improving the lives of farm animals.”

Leah Garces, US Director of Compassion in World Farming

At the happy egg co., we only operate under the highest standards of hen welfare and we are proud to be the only free range egg brand certified by the American Humane Association. Our hens enjoy the freedom of the outdoors, spending each of their days under the sun, frolicking through acres of open space, in which all the hens have 21.8 sq ft of space each to run, perch and play.

With access to more than eight acres of open pasture, nutritional feed and care from expert family farmers under the direction of Andrew Joret, the International Egg Commission’s 2013 “International Egg Person of the Year,” the hens are really able to exhibit their natural behaviors and live more contended lives. We think it’s time to make sure that every hen has a happier life and that all consumers have access to true free range eggs. Have you signed the pledge to make this a reality?

For more information about the happy egg co. and the Get #FlockingHappy pledge, please visit www.flockinghappy.com

 

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