Mistake #6:  Boom Packaging – Products for Last Business Cycle

An event as traumatic as a pandemic increases the impact on businesses, no matter their size.  Product sets and packaging geared for a boom may feel “too big” or “too risky” in a crisis environment. It does not matter if the cause is a perception or an actual cash constraint.

We know that in difficult economic times customers often trade down to lower priced products and services or defer purchases altogether. Our experience is that to keep customers and to gain market-share, businesses often need to create product sets (products/services, packaging, and pricing) that……

Read the full article about  Mistake #6 here.